I help businesses identify where AI can create measurable value, then design, build, test and govern the systems that turn those opportunities into working solutions.
I help businesses identify where AI can create measurable value, then design, build, test and govern the systems that turn those opportunities into working solutions.
Generate, qualify and convert more opportunities using AI.
Automate repetitive or expensive processes.
Turn slow manual workflows into intelligent systems.
Test, evaluate, govern and secure AI before it creates expensive problems.
AI success isn't about experimenting with disconnected tools. It's about engineering solutions around specific operational constraints and business outcomes.
Identify and prioritise the highest-value AI opportunities before investing heavily in implementation.
Identify repetitive processes and turn appropriate parts into intelligent automated workflows.
Design and implement AI agents that can interact with customers, information, tools and business systems — engineered with robust testing, evaluation, permissions, governance, security, and monitoring.
Assess AI systems and agents for reliability, behaviour, evaluation, edge cases, security, governance, permissions, and production readiness. Backed by 10+ years of software testing leadership.
Help organisations improve how AI systems understand, discover and represent their business across AI answer engines.
A clear, structured path from low-risk strategic assessment to rapid solution implementation and high-level production governance review.
A focused assessment of your business processes, operational bottlenecks, and technology stack to uncover high-impact, low-risk AI opportunities.
A focused, end-to-end implementation around one high-priority business problem — taking you from design through build, testing, and live deployment.
A rigorous architectural and quality evaluation of an existing AI system, agent, or workflow to eliminate hallucinations, prevent excessive agency, and secure data.
Turning fragile experiments and manual chaos into tested, governed, high-leverage business systems.
I've spent more than 10 years working in software testing and quality engineering. AI changes the software development model, but one principle remains: Software still needs to be tested.
Each venture demonstrates hands-on systems engineering — from AI automation infrastructure and voice agents to wellness platforms and safety tooling.
End-to-end AI systems and workflow orchestration consultancy. Delivers production AI workflows, chatbots, voice agents, and custom integrations that eliminate repetitive manual bottlenecks and scale business capacity.
AI voice and conversational agent platform. Real-time natural conversations at scale — built on Voiceflow, Retell AI, and Claude Haiku with robust tool calling and enterprise CRM integrations.
Curated AI tool directory, job board, and consulting intelligence hub. Built as a discovery platform and knowledge center for businesses adopting intelligent tools and autonomous agents.
Adaptive audio platform built for deep focus and cognitive performance — targeting shift workers and knowledge professionals. 72 soundscapes, Suno AI production, and B2B wellness dashboard.
Prompt injection detection and security tool — a working proof-of-concept for applied AI safety, analyzing and mitigating adversarial prompt inputs before they hijack model execution.
As AI moves from answering questions to taking actions, organisations need to control what AI is allowed to do. ATL-Trust explores a control layer between AI intent and real-world execution.
We design, build, test, and govern AI systems engineered specifically for enterprise compliance, risk management, and mission-critical production environments.
Ensure your AI agents and autonomous systems operate safely within strict institutional compliance parameters. The ATL-Trust circuit-breaker framework monitors, governs, and validates non-deterministic behaviours directly in your infrastructure.
Ensure your company is understood, cited, and accurately represented when prospective clients, executives, and buyers ask ChatGPT, Perplexity, Claude, and Gemini.
Unlike commentators who only discuss AI theory, Gene natively engineers, scales, tests, and secures production platforms. We consult using the same rigorous architecture we build in production.
A hardware-attested zero-trust control layer designed to intercept, validate, and govern autonomous agent intents prior to real-world execution.
Proprietary AI cognitive optimisation platform. Delivers bio-adaptive audio entrainment to reduce fatigue across high-performance engineering teams.
Globally scaled AI directory and adoption intelligence platform, tracking commercial tools, workflows, and autonomous system architectures.
What makes AI work reliably in production is the engineering discipline underneath — spanning architecture, agents, testing, governance, and full-stack development.
Practitioner-led AI analysis, agent architectures, systems engineering breakdowns, and lessons from building scalable production AI platforms.
Weekly practitioner-led deep-dives into AI models, agentic workflows, MCP tools, evaluation benchmarks, and enterprise systems lessons.
Read on Substack →Conversations and breakdowns from the front lines of AI systems and automation. Available on Spotify and Apple Podcasts.
Listen now →Weekly articles, branded carousel slides, and AI systems engineering commentary — native to LinkedIn for professional reach.
Follow on LinkedIn →Launch articles, AI adoption guides, and curated tool breakdowns. The companion content hub to the newsletter.
Visit AIToolboard →Two hackathon projects involving genuine invention. One filed for a UK patent. Both working, live, and publicly verifiable.
In a world of constant distraction, existing focus apps play the same "Focus Beats" whether you're stressed, tired, or hyper-alert. Neuro-Sync Live is a Living System — a privacy-first AI that reads your bio-feedback via webcam and dynamically tunes your brainwaves using scientifically proven binaural beats. Stressed → 10Hz Alpha to calm you. Tired → 40Hz Gamma to wake you up.
A real proof-of-concept for applied AI safety — detecting prompt injection attacks against large language models. The class of vulnerability that lets adversarial inputs hijack model behaviour entirely. Built because the problem is critical, production-relevant, and under-addressed in the industry.
MSc, BSc Hons Computer Science · University of Hertfordshire. Four decades across systems development, testing, automation, and enterprise technology — now applied to AI.
I've spent more than four decades working across software development, testing, automation, enterprise systems, and digital transformation. Today I apply that rigorous engineering discipline directly to AI.
I don't just experiment with AI tools. I design systems that need to work in the real world — with real customers, real processes, real data, and real business consequences. Across four decades I've delivered systems in high-stakes environments including Volvo's automotive platforms, Deutsche Bank's FinTech infrastructure, and SAP's enterprise software.
Whether identifying where AI creates the highest return, engineering autonomous agent workflows, testing models against hallucinations, or introducing zero-trust governance through ATL-Trust — every solution is built for resilience, compliance, and measurable commercial value.
"Gene is an exceptional Automation Tester whose mastery of programming and testing principles is unparalleled... A relentless go-getter who crafts comprehensive solutions."
"Gene is the team mate you want! Always brings a positive solution-oriented attitude... If you want to take your team to the next step — get Gene!"
"If you want a good and very experienced Software Engineer or AI Engineer, I cannot recommend Gene highly enough. Superb addition to any team."
38 verified recommendations from software engineers, QA leaders, project managers, and executive clients across Volvo, News UK, Rockstar Games, and tech startups.
Direct answers to common architectural, implementation, testing, and engagement questions about working with Gene Da Rocha.
Gene Da Rocha designs, builds, automates, tests, and governs end-to-end AI systems for businesses. Spanning four decades of software engineering and enterprise testing at organizations like Volvo, Deutsche Bank, and SAP, Gene guides teams from identifying high-value AI opportunities through to production architecture, workflow automation, DeepEval evaluation, and zero-trust governance.
There are three structured commercial offers: (1) AI Opportunity Assessment — a rapid diagnostic that identifies revenue, cost, time, and risk reduction opportunities with an architectural blueprint; (2) AI Systems & Automation Sprint — designing, building, and deploying working AI agents, automated pipelines, or custom MCP integrations; and (3) AI Testing & Governance Review — auditing existing AI pipelines for hallucinations, excessive agency, data leaks, and compliance.
We implement automated DeepEval evaluation suites directly into CI/CD pipelines (PyTest). We evaluate metrics including Faithfulness, Answer Relevancy, Contextual Precision/Recall, and agent trajectory tracing to ensure models perform accurately without non-deterministic failure in production.
ATL-Trust is an emerging technology and governance initiative exploring a hardware-attested zero-trust control layer between AI intent and real-world execution. As AI agents gain the ability to take actions, ATL-Trust enforces validation, policy checks, and authorization before any real-world tool execution or API call occurs.
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) ensure your company, authority, and offerings are properly indexed, understood, and recommended when prospective clients, executives, and buyers ask questions in ChatGPT, Perplexity, Claude, and Gemini.
You can schedule a direct 30-minute AI Strategy Consultation with Gene Da Rocha via Calendly or email gene.darocha@voxstar.com.